Product Management (feat. Spotify Examples)

🎯 Learn to be a strategic Product Manager

We see many well intended Product Owners & Product Managers stuck in the delivery machine, managing a backlog and a roadmap that looks like a gantt chart, with little say in what gets delivered. In this course, we'll equip you with the skills needed to be a strong advocate for value within your organisation and for your product. You'll learn how to gather the insights necessary to craft a compelling product vision and strategy, along with the skills needed to influence people behind your strategic direction.

💖 Why learn with Organa?

Our courses always receive 4 - 5 ⭐⭐⭐⭐⭐stars. Why? Because our courses are designed and facilitated by veterans of the industry with real life stories from the trenches. We aren't trainers that have been taught how to deliver these courses, we're experienced industry practitioners from companys like Spotify, managing products with millions of users. And finally... Our courses are hands-on, experiential, highly interactive and importantly... Fun! We are also big fans of and utilise the 'Training from the Back of the Room' framework for adult learning.

A real-life example from our course, facilitated by Brendan Marsh, ex-Spotify Product Manager:

🤔Who is this for?

• Product Owners
• Product Managers
• Business Analysts
• Project Managers
• Managers / Executives

🎓Learning Objectives

• Understand what a product is, what makes it successful and contextualise this to the PM role
• Frame how your product contributes to top-line business metrics, goals & constraints
• Unpack how modern product companies use metrics to measure success
• Learn how to gather qualitative insights to ensure you're making evidence informed decisions
• Be able to conduct market analysis to decide which markets are worth trying to capture
• Create and communicate powerful product strategies and influence your organisation behind your vision
• Shift your culture from outputs to outcomes through learning modern goal setting techniques like OKRs

📝Course Outline

The course runs for 4 days for 4 hours each day (remote) or 2 full days (on-site).

What is Product Management?

• What is a Product?
• The Product Lifecycle
• Projects vs Products
• The Product Manager role

Business value

• Business metrics
• Business constraints
• Stakeholders & ecosystem

Customer value

• Qualitative customer research (e.g. Discovery interviews)
• Quantitative customer Research (e.g. Engagement metrics)
• Product success metrics (e.g. AAARR)
• Tech & design tradeoffs

Capturing new customers

• Understanding the market
• Analysing competitive landscape
• Customer segmentation
• Product marketing

Product strategy

• Product vision
• Differentiation
• Goal setting (e.g. OKRs)
• Communicating strategy

Delivering the strategy

• Roadmaps
• Prioritisation
• Product discovery
• Launch & Go-To-Market
• Operations

Team Patterns & Leadership

• Influencing & story telling
• Team patterns