Agile Fundamentals for Marketing Teams

Course overview

This interactive short course equips marketing professionals with an agile mindset, core values along with the essential knowledge and skills for navigating complexity and rapid change. Participants will gain a deep understanding of the principles that increase agility within marketing teams, exploring key components that enable adaptive and effective responses to evolving challenges faced by marketing Teams today.
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The course provides a practical introduction to Scrum, emphasising its relevance and application within marketing contexts. Additionally, participants will learn to apply Kanban principles to manage end-to-end workflow, ensuring smooth, visible processes across their teams and increasing overall agility in their approach to marketing.

Our ICAgile accredited trainers are experienced Agile practitioners who work with leading Australian organisations. They'll guide you through a blend of presentations, discussions, and hands-on exercises, ensuring you leave with practical skills you can implement immediately.

Who is this for?

• Marketing Teams
• Chief Marketing Officers
• Head of Marketing
• Marketing Managers
• Marketing Specialists
• Agency Account Managers
• Agency Specialists

Learning outcomes

• Understand the agile mindset and values that support work practices that handle complexity and changing conditions
• Understand key components of increasing agility
• Understand the key concepts of Scrum which is one of the most commonly applied agile practices in Marketing Teams.
• Apply the principles of Kansan a commonly applied agile practices to manage end to end flow of work through marketing Teams

Topics covered in the course

• What is marketing agility
• Components to increase team agility
• Adaptive planning and continuous improvement using Scrum
• Seeing all the work and managing workload 
using Kanban

Duration

A practical, hands-on learning experience over 5 hours

• Onsite or virtual delivery (Zoom)