Product Strategy Fundamentals

Without a strategy, the product roadmap is just a wishlist.

You’ve mastered Agile delivery, maybe even some product discovery techniques for validating your assumptions and testing hypotheses. But how do you know which product problems or opportunities are the most important to prioritise? You might have a vision for the product, but what is your strategy for getting there? You might argue that you have a product roadmap, but there is an important layer between your company goals and your product roadmap that should inform your decision making process – a Product Strategy.

Product strategy is the glue that helps you decide which problems to focus on, the bridge that connects the product roadmap to the company’s strategy or goals.

Come experience the creation of a product strategy. In this highly interactive workshop, you’ll not only learn the basics of product strategy, but we’ll practise the step by step process to create one, based on either an idea you have or your own company’s product.

Workshop structure:

Who’s this for?

‍Product Leaders, Product Owners, Product Strategists, Product Managers, Product Marketers, UX or research specialists, Project Managers, Business Analysts, Business subject-matter experts in product teams, or anyone aspiring to these roles.

Your Hosts

‍Your Organa hosts grew up as product managers, learning great product management in a variety of companies and between them clocking up more than 50 released digital products. They fell in love with new ways of working like agile and have been mashing product management and agile together for decades. They’re also certified trainers so you’re guaranteed the workshops will be engaging, lively and informative.